27 Jan Acquisition of We Love Purely Limited
S-Ventures PLC – Acquisition of We Love Purely Limited 
RNS Number : 5334MS-Ventures PLC22 January 2021
22 January 2021
S-VENTURES PLC
(“S-Ventures” or the “Company”)
Acquisition of We Love Purely Limited
S-Ventures PLC is pleased to announce that it has acquired a 75.1% interest in We Love Purely Limited (“Purely”) through the issue of 1,529,267 ordinary shares in S-Ventures, equating to approximately £137,600 at a price of 9p per share (being the prevailing mid-market price at the time of agreement of the transaction), to the shareholders of Purely along with a cash payment of £30,000to repay an outstanding Purely shareholder loan.
Purely (www.welovepurely.com) is a healthy snacking brand, offering a premium plantain crisp product, Purely Plantain Chips, in the UK and certain international markets. Purely has made in-roads into prestigious clients including Harrods, Selfridges, Harvey Nichols, Ocado, Holland and Barrett, Spinneys in Dubai, and The Craft Gin Club.
Under the umbrella of S-Ventures, Purely will look to develop the brand’s product range as well as continue to grow its existing product lines. The existing Purely team will remain in place and we welcome Stefania Pellegrino and Mark O’Sullivan to the group. Stefania will remain MD of Purely. Stefania brings passion and relentless energy to the brand and we look forward to supporting her on her journey and utilising the many synergies that will emerge across the S-Ventures group. Mark will remain on the Purely subsidiary Board.
Chairman David Mitchell commented “we are delighted to have acquired our stake in Purely and we very much look forward to working with Stefania and her team. Stefania has achieved great results but together we believe we can grow faster and exploit opportunities more effectively in the healthy snacking space”.
Further information on Purely can be found at: https://welovepurely.com/
Scott Livingston, CEO, held 40,846 shares of Purely, his wife held 1,900 shares. Robert Hewitt, Chief Financial Officer, held 3,000 shares in Purely. Together their shares represented 28.2% of the issued shares in Purely. The transaction therefore constitutes a related party transaction.
Following the issue of the 1,529,267 ordinary shares referred to above, the Company will have 75,919,267 ordinary shares in issue. Scott Livingston’s beneficial interest in the shares of the Company will reduce to 57.6% from 58.1%. Robert Hewitt’s beneficial interest in the shares of the Company will reduce to 2.93% from 2.94%.
The above figure of 75,919,267 Ordinary Shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the share capital of the Company under the Financial Conduct Authority’s Disclosure and Transparency Rules.
The directors of the issuer accept responsibility for the contents of this announcement.
For further information, please contact:
The Company
Robert Hewitt +44 (0) 1932 400 224
AQSE Corporate Adviser:
Peterhouse Capital Limited
Guy Miller/Allie Feuerlein +44 (0) 20 7469 0936
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